The African Gender and Media Initiative Trust (GEM) is a women led research organization that works to advance gender equality through research and action on women’s human rights. GEM Trust began as a research arm and a reservoir of knowledge and information for the African Women and Child Feature Service (AWCFS) media content development but has since grown to a fully-fledged registered organization. GEM Trust brings together women experts in women’s human rights issues specifically women’s health, sexual and reproductive rights, economic empowerment, media advocacy and research. The advocates came together in response to the need for evidence-based programming in women’s human rights work in Kenya and Africa.